Hi, I’m Leandra, a community manager.
Hello! I'm Leandra McGriff, a dedicated community manager with over four years of experience in enhancing customer engagement and driving business growth. My journey in community management has been fueled by a passion for building strong, vibrant communities and fostering positive learning environments.
Welcome to Leandra's World
Presentations
Videography
I’ve Presented at:
Skills
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In building and nurturing communities, I successfully managed three distinct groups: teachers, AP teachers, and children. For the kids' community, I orchestrated three global coding competitions, created engaging YouTube videos based on their coding projects, and conducted interviews with children that were featured in blog posts on our website. For AP teachers, I led and taught summer bootcamps (Ap Computer Science A and Principles), managed a dedicated Facebook page, and maintained year-round communication to support their needs. For the broader teacher community, I managed a Facebook page and conducted professional development sessions throughout the year at Universities and events, ensuring continuous engagement and support.
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I successfully managed Tynker's social media channels, maintaining high levels of audience engagement. I produced 50 videos that collectively amassed over 150K views, with a single Facebook ad campaign achieving 75K views. My responsibilities included creating engaging posts, executing targeted social media initiatives, and utilizing these platforms to significantly enhance brand awareness and engagement. During my tenure as an interim Social Media Manager, I seamlessly ensured sustained audience engagement and orchestrated initiatives that heightened brand visibility.
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I have extensive marketing experience. I have executed effective email marketing using Hubspot and Iterable. I authored 80 SEO-optimized blog posts, boosting web traffic by 50% using Wordpress. I also gathered customer insights through interviews and surveys. This data-driven approach allowed me to tailor marketing strategies to meet customer needs, significantly enhancing engagement and doubling product sales.
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Community
- Content Development
- Teaching and Instruction
- Customer Engagement
-Event Organizer
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Social Media
-Content Creation
- Video Editing
- Voice Over
-Social Media Planning
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Marketing
-Email Marketing
-Content Marketing
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Technical Proficiency
-HTML, CSS, JS
-Java, Python, SQL
-Hubspot and Iterable
-Canva and Camtasia
Languages
English
Native Language
Spanish
I grew up in a bilingual household
American Sign Language
10 years volunteering with those that are Deaf and Hard of Hearing
Let’s Chat!
Excited to collaborate? Pop in some details and I'll get back to you in a flash! Can't wait to connect with you!